To continue its advocacy for artists in times of adversity and help them navigate through the uncharted economic turmoil generated by the COVID-19 crisis, ArtServe will host a free six-part “Smart Talk” series every Thursday through July 9 via Facebook Live and Zoom. Artists Erin Bassett and Dan Bondroff will discuss maintaining successful professional art careers and striking a balance between cost and profit on June 11.
Each “Smart Talk” installation will focus on professional development and business management for artists in the industry. Jean and Iggy Font, who operate Warehouse 4726, an artist-run studio space in Miami, will serve as moderators throughout the series.
“The stereotype of the struggling artist is real, but COVID has brought a paradigm in which those who had actually transitioned into successful businesses are now struggling once again,” explained Ed King, creator and producer of the ArtServe Live series. “We’re providing a forum where those who have made it can pass along their business acumen to those who need it, as well as those who need some fine tuning in managing their arts business.”
June 11: “Cost/Profit—The Cost of Being an Artist”
Erin Bassett, a wearable textile artist, and Dan Bondroff, a fine artist noted for pastel work, will explain how they’ve managed their expenses while building successful professional art careers and the financial skills necessary to run a business.
June 18: “Social Media Secrets”
Angela Yungk and Jessie Prugh, founders of Art Hive Magazine, will explore which social media platform is right for artists to help grow their business, as well as how artists can maximize their reach and digital presence.
June 25: “Artist Websites That Work + Sell”
Michael Schneider and Octavio Guzman of PACE Advertising will explain how website design and function can help artists increase sales.
July 2: “Photographing/Archiving Your Artwork”
Pop art photographer Greg Knott explains how best to organize, document and archive creative work. He will also review best practices in photographing and storing artwork, and ensuring a quality reproduction.
July 9: “Hanging a Show—Dos and Don’ts”
Taryn Nicoll, aurator at The Frank Art Gallery, joins ArtServe’s curator Sophie Bonet to discuss gallery and museum standards protocols for displaying artwork, and how to properly hang a show according to professional curator standards.