Listen up all you lipstick lovers, contour fanatics and skin care enthusiasts: your new go-to spot for beauty has arrived. Nestled among quaint shops and restaurants on Las Olas Boulevard is Bluemercury, the ultimate hub housing skin care and beauty favorites.
Barry Beck co-founded Bluemercury nearly two decades ago, creating a revolutionary retail concept. “[Bluemercury is] a store steps from your home, with friendly experts that know everything about beauty products and can advise clients on the right solutions to their beauty and skin care needs,” Beck says.
While not new to Florida, Bluemercury has officially made its way south with brick-and-mortar locations popping up in Fort Lauderdale, Boca Raton, Miami and Coral Gables.
Shoppers can expect a clean, crisp aesthetic and rows of stocked products ready to be tried and tested. A professional team is available to deliver beauty advice, share new releases and, of course, glam you up. “Of people who come to Bluemercury, more than 50 percent of customers are looking for a solution to a beauty problem or a product with a specific attribute,” Beck says.
Shop numerous brands from makeup and skin care to hair care, fragrances and everything in between. Favorites are available from Laura Mercier, Trish McEvoy, Kiehl’s, NARS, La Mer, Oribe and countless others. There are also propriety brands M-61 Power Skincare and Lune+Aster.
M-61 combines the best skin science and power-packed natural ingredients while stripping out harsh chemicals and preservatives. For those in need of a quick treatment at home, choose the M-61 PowerGlow Peel, which exfoliates and clarifies while providing a natural glow in as little as a minute.
The Lune+Aster collection features makeup that’s fun and easy to follow, designed for the woman on-the-go. Choose from an array of primers, bronzers, lipsticks, mascaras and more that can naturally transform your office look to one appropriate for happy hour.
In addition to shopping and trying on makeup, guests can also book a treatment at the Bluemercury spa. Services range from facials and microdermabrasions, to peels and full-body waxes.
“Although our beauty experts are the most knowledgeable in the industry, we always have estheticians on staff for stepped-up advice or a consultation,” Beck says. “If our clients are heading out for a black-tie event and have an emergency blemish, they can stop by our spa and our experts will have a fix.”
Be sure to RSVP for the Fall Beauty Festival presented by the Las Olas store from Oct. 26 to 29. Pro makeup events from different brands will take place for shoppers to learn how to master a technique or find a new favorite product.
Bluemercury, 1010 E. Las Olas Blvd., Fort Lauderdale / 954.779.1600 / bluemercury.com