Palm Beach native Kenny Haisfield reimagines his lifestyle brand, Kenny Flowers, to include women’s wear and bathing suits.
Growing up, Kenny Haisfield became notorious for wearing his dad’s hand-me-down Hawaiian shirt, so much so that his friends called him out for donning the same “faded pink beauty” as he likes to call it. “I could never find any shirt anywhere that felt as good as that one did, and I realized there was a void in the market for nice, unique, modern-fitting men’s tropical shirts,” he recalls. So, Haisfield quit his job as a digital strategy consultant with IBM, booked a one-way ticket to Bali and started his clothing and lifestyle brand, Kenny Flowers.
It’s been nearly four years since the brand took off, introducing shoppers to a twist on an old classic. “We’ve taken an iconic fashion item and gave it a better fit and a fresher design, stacking it with sharp details that help you stand out from the crowd and look stylish as well,” he says. They can be dressed up with a blazer or dressed down at a poolside cabana.
Beyond shirts, Kenny Flowers has expanded to offer women’s wear, like sarongs in fun prints that can be turned into island kimonos. And the latest launch is the Watercolors swim line, created alongside Haisfield’s fiancé, Christina Vidal, who is a luxury travel blogger. The retro-inspired reversible one pieces feature low backs, breezy sides, a feminine scoop front and a high leg, and can even double as a bodysuit to take you from brunch to the beach. Styles range from animal and palm prints to ones with flamingos and toucans.
And while Haisfield currently calls Bali home, he still manages to get back to South Florida at least once a year.
“I was born in the Palm Beach area, so [I] still have strong family ties there,” he says. “There’s no better place in the world to throw on a Hawaiian shirt and soak up some sun than Palm Beach.”
Shop the new Kenny Flowers Watercolors collection at P.B. Girls Club in Palm Beach and kennyflowers.co.