BASED IN: Boca Raton, Fla.
WHAT IT IS: blinc is a revolutionary line of eye makeup products that has achieved widespread national press and popularity. The brand is most well-known for its waterproof, clump-proof mascara, which forms colored tubes around the lashes.
WHY WE’RE OBSESSED: The mascara stands up to tears, sweat and water, only coming off in the shower when you apply gentle pressure to your lashes with your fingertips or a washcloth. Lashes will feel healthier than ever as the use of harsh waterproof mascara formulas and eye makeup removers is eliminated.
HOLIDAY GIFT IDEA: The brand’s gift sets, priced at $150, come tailored to your brow color (light and dark blonde, and brunette, auburn, black and gray) and include blinc mascara, eyeliner, lash primer, heated lash curler, long lash serum, eye shadow primer and a color-specific eyebrow mousse.
PRICE RANGE: $20 to $50/product
WHERE TO FIND IT: Sephora and blincinc.com
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